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Cordia Romania | Centropolitan
Project
Cordia Romania | Centropolitan
Client
Cordia Romania
Location
Bucharest, Romania
Services
Web Sales Solution • Interactive 3D Apartment Finder • Digital Sales Platform
About
Interactive real estate sales platform for a large residential development in Bucharest.
Centropolitan is a residential development by Cordia Romania, located in Bucharest, close to București Mall and Piața Alba Iulia. The project includes 274 apartments and forms part of Cordia’s growing residential portfolio in Romania.
For a development of this scale, buyers need more than conventional floor plans and apartment lists. They need an intuitive way to understand the buildings, compare available homes and identify the apartment that best matches their needs.
Beyond Visual developed an interactive web-based real estate sales platform for Centropolitan to support this process and turn the project website into an active digital sales tool.
When hundreds of apartments are offered within one residential development, finding the right unit can quickly become complicated. Potential buyers need to understand:
Traditional apartment lists and static floor plans provide the information, but they often fail to communicate it in an intuitive and visually engaging way. For Centropolitan, the objective was to make the apartment selection process simpler while supporting both online property search and the sales team’s workflow.
Beyond Visual implemented its Web Sales Solution, an interactive apartment finder developed specifically for residential real estate sales. The system allows potential buyers to explore Centropolitan visually, select buildings and floors, filter available apartments and access detailed unit information directly online.
Instead of navigating through long apartment lists, users can interact with the residential development itself — turning apartment search into a visual and intuitive experience.
Interactive apartment selection. The digital sales platform helps buyers move from the overall development to individual apartments step by step. Users can:
The objective is simple: help potential buyers find the right apartment faster and with greater confidence.
The Centropolitan Web Sales Solution is integrated into the project’s online customer journey. Rather than functioning as a standalone visualisation, the interactive apartment finder acts as a bridge between property marketing and sales.
A visitor can move from discovering the project to exploring available apartments and expressing interest without leaving the digital experience — transforming the residential development website from a static marketing presence into an interactive real estate sales channel.
Interactive apartment selection is particularly valuable during the pre-sales and construction phases of a residential development. At this stage, buyers cannot yet physically experience their future apartment or fully understand the completed project. A visual digital sales platform helps reduce this uncertainty by presenting the development in a structured and understandable way.
For developers, this can support:
The Interactive Sales App brings Centropolitan into guided, face-to-face sales conversations. Cordia Romania runs two personal sales points in the sales office, each equipped with the app on a large touchscreen, so advisers and buyers can explore the buildings and available apartments together.
The system also records which sales adviser worked with the app in each session, and every lead it generates is captured and administered directly in the platform — giving the sales team a clear, structured overview of activity and follow-up.
Rooftop terrace amenity at Centropolitan residential development in Bucharest.
Family-friendly landscaped courtyard and playground at Centropolitan by Cordia.
Shared rooftop lounge and dining terrace at Centropolitan, Bucharest.
Evening rooftop terraces at Centropolitan residential development in Bucharest.
For Centropolitan, the Beyond Visual Web Sales Solution provides Cordia Romania with a scalable digital platform for presenting and selling apartments online. Potential buyers can explore the project independently before contacting the sales team, while sales representatives receive prospects who already have a clearer understanding of the available apartments.
The result is a more transparent and efficient apartment-selection experience for both buyer and developer.
Centropolitan demonstrates how an interactive 3D apartment finder can support residential property sales in Bucharest. By combining visual project exploration, apartment filtering, availability information and lead generation in a single web-based experience, Beyond Visual helps Cordia Romania make a large residential development easier to understand and easier to sell — turning complex property data into an intuitive buyer journey from project discovery to individual apartment selection online.
Beyond Visual developed a Web Sales Solution and interactive apartment finder for Centropolitan, a residential development by Cordia Romania in Bucharest.
An interactive apartment finder is a web-based real estate sales tool that allows buyers to visually explore a residential development, filter available apartments and access detailed information about individual units.
It makes large residential projects easier for buyers to understand, simplifies apartment selection and connects online property marketing more directly with the developer’s sales process.
Yes. The system is web-based and allows buyers to explore the development and search available apartments remotely from the project website.
Centropolitan is developed by Cordia Romania, part of the international Cordia residential development group.
Centropolitan is located in Bucharest, Romania, in the area of Calea Dudești, close to București Mall and Piața Alba Iulia.
We are here to help you to showcase your project and to wow your customers.
HEADQUARTERS Peter Pajor | CEO
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