Dagaly Park
Project
Dagaly Park
Client
OTP Ingatlan Zrt.
Location
13th District, Budapest
Services
Interactive Sales Engine | 3D renderings
About
With more than 30 years’ experience, OTP Ingatlan Zrt. is one of the most significant and most reliable property developers in Hungary.
OTP seeks innovative solutions at all times, that’s why they asked us to come up with a solution to present unbuilt properties online.
Upon kicking off the project, we didn’t have a ready-made solution. However, we already had years of experience in creating digital showrooms (touch-screen presentation tool for personal selling).
The main challenge was to find visual solutions that would work in a web-based application, too. Not only did it have to be aesthetic, but it also had to be able to convey all the necessary information to customers. Moreover, it had to work on any device providing good usability and a good experience for clients. Furthermore, all these functions had to be harmonised in a manner to create real value to homebuyers.
An all-in-one sales and marketing solution combining an interactive 3D presentation and search engine to market new build properties at the pre-completion stage.
Lead generation
Informative and eye-catching digital contents that increase awareness at the top of your funnel.
Prospecting
An interactive and easy-to-use unit search embedded into the project website to accelerate the sales cycle.
Conversion
Immersive 3D experiences that build trust and instil confidence in home buyers.
In 3D view, the building can be rotated 360 degrees and units can be selected simply by clicking on them. Database integration enables live, up-to-date searching and filtering of available units based on price, size, floor plan etc. View from every balcony are easy to demonstrate and floor plans are downloadable in pdf format. The biggest advantage of this solution is that the development can be accessed directly from the website on desktop, laptop or tablets.
Visitors can view and compare as many properties as they wish - from home with their families and any decision-makers involved. This saves a lot of time and allows for easy decision-making.
Once they have made their choice, they can pay a holding deposit directly from the website or contact the agent.
“With the Beyond Visual showroom there’s a possibility to connect with the flat straight away without actually taking the clients to the real estate. It’s more loveable and liveable like this. It’s an important part of the decision process. It has a very strong effect on conversion. Many people make positive decisions straight after or a few days after the presentation.”
“I think that in the case of new-build apartments, due to this system, we can practically show everything online that we could only show at a real estate agency in the past. It seems to be the general tendency that property purchase and even more so, the process of down payment involves web-based tools more and more.”
We are here to help you to showcase your project and to wow your customers.
contact usTell us about your project and we will turn it into an immersive experience. HEADQUARTERS Peter Pajor | CEO
NORWAY Remi A. Johnsen | Sales Representative
SINGAPORE Ashley Cheang | Business Partner |
