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to turn them into an immersive experience.
13th District, Budapest
interactive, animation, 360 panorama, 3D rendering
Marina Quarter is a new urban area to be born near the Danube riverside, in Budapest. Marina Garden, Marina Life and Marina Portside are the three new residential developments in this area by Cordia, a subsidiary of Futureal Group, one of Central Europe’s 20 largest property development and investment groups.
A comprehensive 3D model of the exterior and the surrounding of each development was created.
The sales and marketing package consisted of an interactive digital showroom with real-time 3D search function, animations captured from real-time 3D space, 360 panoramic tours and conventional rendered still images.
A multi-platform sales and marketing tool supporting the customer journey from awareness to purchase.
Interactive Sales Engine is being used at property tradeshows and sales offices.
A cinematic clip was created using Interactive Sales Engine to promote the development on social media.
An animation was created to present the new urban quarter to be born.
A 360 image showcasing how the new development fits into the cityscape. The 360 image is included in the tool, however it can be used as rich media content, too.
“With the Beyond Visual showroom there’s a possibility to connect with the flat straight away without actually taking the clients to the real estate. It’s more loveable and liveable like this. It’s an important part of the decision process. It has a very strong effect on conversion. Many people make positive decisions straight after or a few days after the presentation.”