dagály park

Interactive Sales Engine
for web and touch screen

Dagaly Park
  • Project

    Dagály Park

  • Client

    OTP Ingatlan Zrt.

  • Location

    13th District, Budapest

  • Services

    3D rendering, interactive

About

With more than 30 years’ experience, OTP Ingatlan Zrt. is one of the most significant and most reliable property developers in Hungary.

With more than 30 years’ experience, OTP Ingatlan Zrt. is one of the most significant and most reliable property developers in Hungary.

OTP seeks innovative solutions at all times, that’s why they asked us to come up with a solution to present unbuilt property online.

challenge

Upon kicking off the project, we didn’t have a ready-made solution. However, we already had years of experience in creating digital showrooms (touch-screen presentation tool for personal selling).

Upon kicking off the project, we didn’t have a ready-made solution. However, we already had years of experience in creating digital showrooms (touch-screen presentation tool for personal selling).

The main challenge was to find visual solutions that would work in a web-based application, too. Not only did it have to be aesthetic, but it also had to be able to convey all necessary information to customers. Moreover, it had to work on any device providing good usability and good experience for clients. Furthermore, all these functions had to be harmonised in a manner to create real value to home-buyers.

solution

We developed the Interactive Sales Engine for web that allows real-time search and filtering of units in 3D, floor plan or list view.

In 3D view, the building can be rotated 360 degrees and units can be selected simply by clicking on them. Database integration enables live, up-to-date searching and filtering of available units based on price, size, floor plan etc. View from every balcony are easy to demonstrate and floor plans are downloadable in pdf format. The biggest advantage of this solution is that the development can be accessed directly from the website on desktop, laptop or tablets.

Visitors can view and compare as many properties as they wish - from home with their families and any decision-makers involved. This saves a lot of time and allows for easy decision-making.

Visitors can view and compare as many properties as they wish - from home with their families and any decision-makers involved. This saves a lot of time and allows for easy decision-making.

Once they have made their choice, they can pay a holding deposit directly from the website or contact the agent.

live project

“The tool helps with the spatial understanding of our projects from the location to the surrounding area. It shows us the actual view from every balcony with a feature of day and night simulation. Therefore it eliminates the fear factor, which is usually due to the lack of understanding and most often holds clients back from purchase.

The tool helps with the spatial understanding of our projects from the location to the surrounding area. It shows us the actual view from every balcony with a feature of day and night simulation. Therefore it eliminates the fear factor, which is usually due to the lack of understanding and most often holds clients back from purchase.

Our customers are usually between 30-50 of age and are able to navigate the tool without difficulty. If interested, they call the sales office immediately where their remaining questions are answered, then the holding deposit can be paid online.”

Szabolcs Szimler
Head of Sales & Real Estate Utilisation, OTP Ingatlan Ltd.

are you interested?

Tell us about your project and we will help you
to turn them into an immersive experience.

contact us

Tell us about your project and we will help you to turn them into an immersive experience.

Peter Pajor | CEO

peter@beyond-visual.com

+36 70 535 3023